Lantor BV (founded in 1959) develops, produces and sells synthetic nonwoven webs for technical and industrial applications worldwide.
These nonwoven webs are used in the cable, composite, construction, packaging and automotive industries.
In order to secure and expand its position as market leader, Lantor invested in the Merkato solution from Quootz.
The main objectives of this project:
- Capturing knowledge and making it more widely available in the organization
- Help with selecting the right product based on one or more ranges of product characteristics
- Increasing the number of potential sellers / advisors
- Being able to generate greater quantities of quotes in less time, anywhere in the world
- Information accessibility in preparation for the sales conversation
- Expanding / linking with their existing CRM functionality
- Provide structure to R&D operations